Embedded Files
nectar fizz
CONCEPT - VISUAL IDENTITY - PACKAGING DESIGN - ILLUSTRATIONS
CONCEPT - VISUAL IDENTITY - PACKAGING DESIGN - ILLUSTRATIONS
Tools used: Adobe suite: Illustrator, Photoshop, Indesign, After Effects.
Nectar Fizz brings mixology to cans, crafting tantalizing mocktails bursting with flavor and creativity.
Nectar Fizz brings mixology to cans, crafting tantalizing mocktails bursting with flavor and creativity.
Mission
To offer an exceptional, alcohol-free experience that's convenient, popping and flavourful. Redefining refreshments, they cater to those seeking sophistication without alcohol. With a passionate team of mixologists, they create vegan, alcohol-free mocktails inspired by classics. Cheers to celebrating life's moments, alcohol-free, with Nectar Fizz!
Our target group are the older segment of Generation z who seek unique and refreshing beverage options that align with their modern, vibrant, and socially conscious lifestyles. The goal of this project is to create an eye-catching, Gen Z-inspired visual identity for the beverage cans that will set our products apart on the shelves and resonate with our target audience.
Nectar Fizz value words
AUTHENTICITY
COMMUNITY
SUSTAINABILITY
Nectar Fizz key words
FUN
VIBRANT
FRESH
making the brand pop and look fresh and fun with its vibrant colors.
making the brand pop and look fresh and fun with its vibrant colors.
Nectar Fizz for fun in the sun, a great evening with friends or when you just want to enjoy a cool fizztastic beverage.
Nectar Fizz for fun in the sun, a great evening with friends or when you just want to enjoy a cool fizztastic beverage.
RESEARCH
Vision boards
Vision boards
using Nectar Fizz Keywords
using Nectar Fizz Keywords
The Keywords were used as an anchor to find visual inspiration that would bring Nectar Fizz it´s personality and make it more in-line with its target audience. Nectar Fizz primarily have Generation Z as their target group.
Fun: Nectar Fizz injects a sense of playfulness and enjoyment into every can, turning ordinary moments into extraordinary ones.
Vibrant: The brand embodies vibrancy, energy, and vitality, reflected in its colorful flavors and dynamic packaging.
Fresh: Nectar Fizz is modern and contemporary, reflecting the tastes and preferences of today's consumers.
Target Group
Target Group
Target group, generation Z is the main target group for Nectar Fizz
Packaging
Packaging
The Packaging should inject a playfulness and impact on the shelf and yet be effortless to decode when you are in a hurry to the next fun thing with friends.
Typography
Typography
Gen Z loves companies that are bold, inclusive, dares to stand out and feels like your friend that you can be who you are with. That brings out fun, quirky and bold typefaces with a personal touch.
Visual components
Visual components
For Gen z simplicity and easy ways to recognize a brand is part of why they choose it. It needs to show who you are when being part of a group and what you stand for. The elements need to be effortless and recognized fast together with a sparkling color combination.
Visual style for Nectar Fizz
Visual style for Nectar Fizz
All the components from the colors that are vibrant and luring to the typography that brings that popp and sizzling fizz to the brand. Together with playful illustrations and quircky shapes it all comes to a perfect visual identity for Nectar Fizz.
Nectar Fizz has been one of those projects that keep a smile on your face all through the process.
Nectar Fizz has been one of those projects that keep a smile on your face all through the process.
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