ICA
ICA
vegetariska serien
vegetariska serien
Tools used: Adobe suite: (Illustrator, Photoshop, Indesign), Artios CAD, Plotter table, UV printer, Printing press
Mission
The plant based/dairy free products are in need of an update. In order to speak to a wider consumer group, the design of the products needs to be more welcoming to more groups than those who use it as a substitute for allergies or a vegetarian diet. This means to implement a design that feels more like regular dairy products but still can be recognized as non-dairy.
ICA value words
QUALITY
RESPONSIBILITY
SUSTAINABILITY
ICA key words
ECO-CONSCIOUS
ETHICAL CONSUMPTION
NUTRIENT-RICH